Apple and Facebook are solemn about the Augmented reality

Apple and Facebook are solemn about the Augmented reality

When Facebook and Apple are doing extraordinary investments in new technology as they are with augmented reality, you know that it is worth noting. Both companies have recently made it clear that they are committed to the development, testing, and implementation of augmented reality technology. The Apple development is more focused on making tools for the community, while Facebook's strategy is making the AR available to the public.

What is the augmented reality (AR)?

augmented reality is the technology that holds virtual objects in the real world, either through the AR headset or using the camera on a phone or tablet in the real world. Users then interact with those virtual objects from the screen, and the line that separates the virtual from the real line becomes a bit unclear. Ear and mustache made of Selfie Filters are one of the most obvious applications, but the augmented reality was the technology behind Pokémon Go Video Game, launched in 2016, and soon became a passion for people around the world because users Pokemon characters followed in public areas We are only at the beginning of the possibilities and due to the augmented reality, it is expected to change many things, how we work, learn and connect.

Apple's ARKit 2.0 released

With the recent announcement that they were releasing ARC 2.0 in the third edition of Apple's Developer Platform for AR 2.0, the company is increasing its commitment to technology. Bank of America Merrill Lynch has expected the $ 8 billion "revenue opportunity" to rise for the apple.

One of the drivers of Apple's development is expected to be an AR app that will "make a premium command", but due to the new technology, additional sales of the iPhone will also be done. Here are some apps that are already deployed or in prototype thanks to ARKit:

IKEA Place: No idea how furniture looks, feels and fits in your home. With this app, you can imagine it and actually create "place" IKEA objects "place" in your place.

American Airlines: This AR app prototype overlays real-time information for your surroundings in airport terminals so that you can easily navigate that you have to take something to eat or find the nearest restroom.

Full anatomy: Imagine how life can be learned with a complete anatomy app, which allows users to see the human body in every detail.

Facebook Test AR Advertising

Despite the recent negative press, Facebook is still popular and has tremendous reach on its platforms - over 1.3 billion users on Messenger, 2 billion on Facebook and 800 million on Instagram.

Facebook wants to make the AR available and a major starting point with its tremendous reach already. It's easy for people to use in the app, who already have - Facebook, Instagram, and Messenger - and they definitely expect to move forward with the face filter.

Some Facebook advertisers are getting special access to testing ads with special effects, "Tap to try it on features." Want to see how sunglasses appear on your face you can do it virtually with AR. So far, Pottery Barn, Wayfair, NYX Professional Makeup and Bobbi Brown are some of the businesses that are capable of testing this AR advertising functionality.

Another AR innovation introduced at the F8 conference was the ability to see 3D in regular photos. It has the ability to provide additional applications in AR as if to include a 3D object as a virtual gift in a news post. In addition, AR can be used to view and try products in Facebook Messenger.

Facebook also introduced a feature that lets you add signals with images, logos, and enhanced content. This is part of a closed beta test of "Target Tracking" which uses Facebook and Camera posters for a wrinkle in Time and Red Player One, which connects real-world pictures with real content. This is an example of constant AR, where the experience is connected-and continues in the real world based on places or things.

Partners and developers of Apple and Facebook's big tech companies dreamed of AR applications and gave opportunities to create opportunities for game and play, business solutions and revenue opportunities.

Bernard Marr is a best selling author and keynote speaker on business, technology, and large data. Their new book is data strategy. To read your future post just join your network here.